Hello! I'm Hema
I am a creative, high energy UX /UI Designer. I am passionate about translating emerging trends into successful designs that users connect with on an emotional level. My background as a dentist and business management executive has given me hands-on experience understanding empathy, human behaviour, stakeholder management and product design with a user-centric approach to business growth. I aim to connect my business brain and empathetic heart in my work as a UX/UI Designer.
Hemamalini C.R
UX Researcher / Designer
Phone:
(+61) 0413674955
Email:
Linked In
linkedin.com/in/hema-craja
​
EXPERIENCE
ABOUT ME
Natural Creator With
profound imagination
​
Empathetic in understanding problems
Comprehensive in understanding details
Lateral thinker, I can see in different angle
MY UX JOURNEY
Dentist
I started my career as a dentist in Chennai, India. I had a good understanding of my patient's pain and problems, This shaped my startup as well established practice during my 7 years of my tenure.
Dental Assistant
Reaching Sydney I worked as a dental assistant. As challenges are quite different, I developed to be more emphatic, comprehensive.
Masters of Business Administration
My passion to run a successful business never stopped, I continued to complete my Masters in business administration. I applied the techniques learned to use it for quantitative benefits for any solution
UX/UI Designer
Putting all together, I transitioned to UX/UI designer. With all my experience with people and their problem, I strongly believe understanding users and acknowledging their needs and frustrations is the key to delivering any successful product.
MY WORK
Provide ED staff with a convenient and reliable way to record the ED patients pain level at regular intervals with reminders and store the information for medical staff to review and access.
​
Design a website for a driving school to help students to check availability and book classes from the site
A platform where parents can check on any updates about the child, as they are posted /logged by childcare staff !
Redesigned the website and addressed the requirements of users to revive and minimize the customer churn rate.
SKILLS
User Research
Information Architecture
Sketching & Wireframing​
Low-fidelity mockups
Contextual Inquiry
Persona Development
Prototyping
Hi-fidelity mockups
User Research
Information Architecture
Sketching & Wireframing​
Low-fidelity mockups
Competitive/Comparative Analysis
User flow
Contextual Inquiry
Persona Development
Prototyping
Hi-fidelity mockups
Information Architecture
User journey
TOOLS
Axure
Sketch
Invision
Marvel/Prototyping
Adobe photoshop
Optimal workshop
Survey monkey/Loom
Usability Hub/Google analytics
Workshop facilitation
Balsamiq